Sales Skills

Satisfied customers are made. They are identified, prospected and educated about your organization's products or services, and the relationship nurtured for continued growth.

Acquiring sales skills and effectively using them is imperative to producing financial results and satisfied customers. Watterson & Associates Resource Center has identified multiple publications to empower your employees with this critical skill set:

301 Do-It Yourself Marketing Ideas
Author: Edited by Sam Decker

How to Master the Art of Selling
Author: Tom Hopkins

How to Sell Anything to Anybody
Author: Joe Girard

Prospecting Your Way to Sales Success
Author: Bill Good

Selling the Invisible
Author: Harry Beckwith

Swim With The Sharks Without Being Eaten Alive
Author: Harvey Mackay

The Greatest Secret in the World
Author: Og Mandino

Think and Grow Rich
Author: Napoleon Hill

Unlimited Selling Power
Author: Donald Moine and Kenneth Lloyd

Zig Ziglar's Secrets of Closing the Sale
Author: Zig Ziglar